The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
It also gave the mascot a unique personality beyond simply being a tire figure.
How the Michelin Man Changed With Time
This updated look remains in place today, ensuring he stays relevant to a new generation.
His adaptability is why the figure has lasted over 130 years.
From Tires to Fine Dining
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
Why Bibendum Still Matters in 2025
His mix of history of the Michelin Man, humor, Michelin Man character and adaptability ensures he connects with new audiences.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
The Legacy of the Michelin Man
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.