From Tires To Fine Dining: The Michelin Man Story

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Why Bibendum Still Matters

Since appearing in 1894, the Michelin Man logo Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

The Evolution of a Legend

By 1998, for his centennial, Michelin Man he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.

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