From Tires To Fine Dining: The Michelin Man Story
Why Bibendum Still Matters
Since appearing in 1894, the Michelin Man logo Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1
Bibendum’s Hidden History
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
The Evolution of a Legend
By 1998, for his centennial, Michelin Man he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3
The Icon That Refuses to Fade
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Is the Michelin Man Here to Stay?
The Michelin Man isn’t going anywhere — and that’s precisely why he still works.