The Michelin Man Today – What’s New With Bibendum

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Meet Bibendum – The Michelin Man

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

The Michelin Man’s First Look

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

It also gave the mascot a unique personality beyond simply being a tire figure.

How the Michelin Man Changed With Time

This updated look remains in place today, Michelin Man figure ensuring he stays relevant to a new generation.

He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.

Connection to Michelin Stars

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

In 2025, the Michelin Man symbol Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

A Mascot That Refuses to Fade

His mix of history, humor, and adaptability ensures he connects with new audiences.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Why Bibendum Will Keep Rolling

In 2025, he continues to inspire trust, laughter, and recognition in equal measure.

The mascot has proven timeless — adaptable, resilient, and unforgettable.

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